On 27th November 2019, the Ministry of Information & Broadcasting issues an advisory to all Private Satellite TV Channels and FM Radio Channels to give wide publicity to Intensified Mission Indradhanush 2.0.
As a parent, you have the power to protect your child against vaccine-preventable diseases. Intensified Mission Indradhanush 2.0 brings vaccines at a session-site near you to safeguard your child’s future. So the government wants to inform every parent about the Mission Indradhanush 2.0!
As you are aware that “Mission Indradhanush” was launched by Government with the aim of expanding immunization coverage to all children across India who are either unvaccinated or are partially vaccinated. Now, Intensified Mission Indradhanush 2.0 has been launched to ensure that not a single child in the country misses out on vaccination with a special focus on improving coverage in the areas with “low” immunization.
According to this advisory –
” Electronic Media has always been at the forefront to carry such a message as it is a powerful tool to reach out to the people across the country. In order to make this mission a success, it has been felt that support, assistance, and contribution of private TV channels and FM radio channels will be of immense use.
Keeping in view the significance and meaningfulness of this cause, all private satellite TViFM radio channels and their associations are requested to give adequate publicity to “Intensified Mission Indradhanush 2.0″ in a befitting manner, as part of their CSR activities.” has mentioned for the success of the campaign Mission Indradhanush 2.0.
You can find the advisory from MIB official website.
