There are currently four largest TV networks in India (Star Network, Colors, Zee Entertainment, and Sony Pictures), two of which are merging. This network is Zee Entertainment with 45 TV channels and the same Sony Pictures with 26 TV channels.
According to the official announcement, after the merger, both the networks, programming operations, digital assets, and program library will be merged.

Earlier, Star Network had the highest number of TV channels in India, whose number is around 60 TV channels. But now after this merger, Zee + Sony network will become the largest TV network in the country.

Was this the effect of lockdown?

It is also possible that during the lockdown, the TV industry could not get new programs, due to which most of the subscribers got inclined towards the Internet or OTT platform.
Subscribers ‘ more interest in OTT has become more because the OTT platform produces programs keeping in mind the youth, while the same TV tries to cover the entire family.
Due to this effort, there was nothing left for the youth on TV except singing and dancing shows. This shortcoming was well homework by OTT platforms and broadcast such programs that their subscribers continued to grow even after the subscription was costlier than TV.

The content found on the OTT platform is mostly “break free” or with one or two breaks. But even after paying the subscription charge on TV, all the viewers have to watch a lot of advertisements, there are many such reasons about which we will write a separate post.

a bold decision by both networks –

Zee Network and Sony Network are both powerful companies, joining the hands of both is going to benefit the most of all TV viewers. Both the networks have their own specialty in terms of TV content and business.

Sony Pictures Network acquires Zee Entertainment for $1.58 billion. Sony will hold 52.93% where Zee shareholders will own the 47.07% stakes. It will mean creating a new content powerhouse.

As Zee Network has expertise in the regional sector and the company’s marketing and its content reach the villages. Most importantly, Zee Network has the largest content library that includes movies, Bollywood music, and serials.
So the same Sony Pictures has a very good hold on the urban people. Sony has a good name in terms of sports channels and its broadcasts.

This information has been verified by Zee News and Zee Business to reach out to their shares and stakeholders.

Please note – This deal is not included Zee’s News (Zee Media)/DTH/Education Business. Sony Pictures Network became the top stack holder withhold 52.93% stake, Zee shareholders will own the remaining 47.07% stake.

 

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